After surviving a debilitating accident and overcoming suicidal struggles, our founder, Shirene Hayes, embarked on a profound journey of self-discovery.  Learning to truly love herself, she realized the transformative power of self-acceptance. Determined to share this message with the world, she dedicated the rest of her life to creating a global movement centered on what it is to FLY-First Love Yourself- and embracing what it means to be YOUnique.  We each have our one-of-a-kind way of being in the world, and that’s what makes us YOUnique.

The name CKindness was born from a deeply personal place, as “C” and “K” are the initials of her beloved sons.  To Shirene, kindness starts within- when we are able to C (See) Kindness in ourselves, we can spread it to those around us, creating a ripple effect of love, acceptance, and positivity throughout the world.